5 of the Best NYC Therapists Who Accept Blue Cross Blue Shield
Flexible scheduling options with 7-day-a-week availability, including daytime and evening appointments
Evidence-based therapeutic approaches using proven CBT and psychodynamic techniques tailored to your goals
Culturally responsive, anti-racist care through our intersectional, feminist practice framework
Diverse, multilingual team that speaks multiple languages and comes from various backgrounds.
Meticulous therapist matching that prioritizes finding the right fit above everything else for your specific needs
Insurance-friendly boutique experience that delivers premium care while maximizing your Blue Cross Blue Shield benefits
About New York City Psychotherapy Collective
At New York City Psychotherapy Collective, we believe that finding the right therapist shouldn't feel like settling for whoever's available. That's why we've built a practice around one core principle: matching the right therapist with the right client, every time.
Our diverse team of licensed clinicians brings together different backgrounds, languages, and life experiences, so no matter who you are or what you're going through, there's someone here who truly gets it.
We combine evidence-based approaches like CBT and psychodynamic therapy with deep cultural competency, helping you not just manage symptoms but build real insight and create lasting change.
What sets us apart is that we deliver the boutique therapy experience—personalized care, flexible scheduling, and therapists who actually understand your world—while still accepting insurance, making quality mental health care accessible to busy New Yorkers ready for authentic support and measurable results.
5 NYC Blue Cross Blue Shield therapists ready for hire
Best for young adults and college students: Julia LaPlaza
Best for trauma and major life transitions: Laina Mason
Best for anxiety and self-esteem: Allie Soss
Best for couples and sex/sexuality: Lily Ostler
Best for teens and family dynamics:Liz Bruno
Julia LaPlaza, LMHC
☑️ Accepts Blue Cross Blue Shield
🛋️Specialties: Young adults, college students, anxiety, depression, relationship difficulties, career transitions
⭐️What makes Julia unique: As a bilingual Latinx therapist, Julia specializes in helping young adults feel "unstuck" while navigating cultural pressures and family dynamics.
Laina Mason, LCSW
☑️Accepts Blue Cross Blue Shield
🛋️Specialties: Trauma therapy, perinatal/postpartum support, LGBTQIA+ affirming care, sexual trauma survivors
⭐️What makes Laina unique: With over 15 years of experience and a background as a Brazilian Jiu-Jitsu competitor, Laina brings a unique understanding of high-pressure situations to trauma healing.
Allie Soss, LMHC
☑️ Accepts Blue Cross Blue Shield
🛋️Specialties: Relationship stress, career anxiety, life transitions, communication skills, boundary setting
⭐️What makes Allie unique: Allie excels at helping overwhelmed adults break free from negative self-talk and imposter syndrome with practical, collaborative tools.
Lily Ostler, LCSW
☑️ Accepts Blue Cross Blue Shield
🛋️Specialties: Couples therapy, sex therapy, LGBTQIA+ relationships, late-20s life transitions, polyamory/non-monogamy
⭐️What makes Lily unique: As a certified sex therapist and queer woman, Lily creates space for authentic conversations about sexuality and relationships with her casual, honest style.
Liz Bruno, LMHC
☑️ Accepts Blue Cross Blue Shield
🛋️Specialties: Adolescents and adults, anxiety, depression, family conflict, life transitions, identity exploration
⭐️What makes Liz unique: Liz approaches therapy as a real relationship, helping both teens and adults navigate the "messy in-between moments" of life with warmth and authenticity.
FAQs about therapy
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Our therapists are in-network with most Anthem Blue Cross Blue Shield plans in New York. Since insurance coverage can vary, we recommend calling your insurance company or checking with us during your free consultation to verify your specific benefits and any potential copays or deductibles.
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Most BCBS plans include mental health benefits, but coverage details vary by plan. Check your insurance card or member portal for "behavioral health" or "mental health" benefits. You can also call the customer service number on your card and ask about your outpatient mental health coverage, copay amounts, and whether you need a referral from your primary care doctor.
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If you're feeling stuck, overwhelmed, or like your usual coping strategies aren't working, therapy can help. Common signs include persistent anxiety or sadness, relationship conflicts, major life transitions, work stress, or simply wanting to understand yourself better. You don't need to be in crisis to benefit—many people use therapy for personal growth, even if things in their life aren’t “that bad.”
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We specialize in anxiety, depression, relationship challenges, life transitions, work stress, trauma, identity exploration, and family dynamics. Our team also has expertise in couples therapy, sexual health, LGBTQIA+ concerns, cultural identity issues, and the unique challenges that young adults face. Whether you're dealing with everyday stress or more complex mental health concerns, we’re here to customize your care to your specific needs and goals.
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Therapy provides a safe space to explore your thoughts and feelings while learning practical tools for managing life's challenges. You'll gain insight into patterns that may be holding you back, develop healthier coping strategies, improve communication skills, and build confidence. Many clients report feeling more grounded, authentic, and empowered to make positive changes in their relationships and daily life.
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We combine evidence-based approaches like Cognitive Behavioral Therapy (CBT) and psychodynamic therapy, and our culturally responsive, feminist framework honors your unique identity and experiences. We also believe in building genuine therapeutic relationships where you feel heard, understood, and empowered to create lasting change rather than just managing symptoms.
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Therapy typically begins with building rapport and understanding your goals. Early sessions focus on exploring your concerns and developing coping strategies, while later sessions dive deeper into patterns and long-term changes. Most clients start feeling some relief within the first few sessions, with more significant improvements developing over several months. We'll regularly check in about your progress and adjust our approach as needed.
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During your free consultation, you'll get a sense of our approach and whether it resonates with you. We prioritize matching you with a therapist who understands your specific identity, concerns, and goals. If you value cultural competency, evidence-based treatment, and authentic therapeutic relationships, our practice may be an excellent fit.
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Start by booking a free consultation call where we'll discuss your needs and match you with the right therapist from our team. During this call, we can also answer any questions you have about your insurance benefits and what to expect from therapy at our practice. If it feels like a good fit, we'll schedule your first appointment.